Saturday, August 20, 2011

Flawless Foundation.

Busy. Busy. Busy. I've been staying that way lately, good thing right?? I thought so too, but being so busy with this cosmo school venture has cut into my ability to work on set with photographers, or consult with brides, all at the peak of my profesh portfolio building. I can't wait to be licensed and be a triple threat: hair, makeup, and awesomeness! I haven't even had time to blog, but since I have a 3-day weekend laying at my feet here's my chance. Today's topic: flawless looking foundation!

Everyone has facial flaws, everyone. There's really no denying it. But with today's market offering a virtually endless variety of facial products, the proper techniques can give you that flawless finish to your foundation, all while evening out your skin tone, covering blemishes and correcting dark circles that like to hang out under our eyes.

Before you begin your foundation routine, first make sure you have selected the right shade and formula for your skin type and tone. This means testing your foundation before purchasing. There are a couple of ways to do this: If you're at a department store/makeups store/makeup counter then select 2-3 shades you think may match. Swatch the colors along your jawline to see which shade best matches and blends into your face and neck. However, if you're at the drugstore (Walgreens, CVS, Target, etc), things are a little different since you obviously can't open up packaging and swatch away. So, first decide what category your skin tone falls into: pale, medium, dark. If the foundation is liquid it will most likely come in clear packaging, so you can hold it up next to your wrist for comparison. SN: some stores even have swatch charts that hang next to their foundation line so you can place your hand under the chart and compare. However, if you aren't able to see the foundation in it's container, there are a few other tricks you can try: Pale skin tones should avoid any foundation with a pink tone, rather they should look for colors containing the words "beige" or "buff". Medium skin tones should look for labels that contain the words "warm", "medium" or "golden". Darker skin tones should look for colors like "tan", "sable", or "chestnut".

My current foundation picks: Revlon Colorstay and Rimmel Stay Matte (I prefer liquid foundations, and as a rule, always make sure your face is nice and moisturized before you begin applying any of your makeup). A lot of people ask me why I don't use MAC foundation since I use MAC in my kit...well, it's nothing against MAC (love them), but Revlon Colorstay is highly comparable to MAC; I've done a blog post in the past on this and so have many other makeup gurus..so, that being said...

Before applying your foundation I reccomend applying a primer (My recc: Smashbox Photo Finish). Primer prepares your skin for foundation and gives you a nice smooth base on which to apply your makeup; not to mention it also adds that staying power to your makeup.

Applying:
When doing my own makeup (not a client's) I like to use my fingers to apply my foundation. The warmth of your fingers helps the foundation blend easily into your skin. Sponges are also good for blending thicker foundations (and for working on client's if you're a MUA). Tap the foundation into your skin instead of rubbing it around on your face so that you achieve an even finish (this tip comes from Jemma Kidd). Even if you apply your own foundation with your fingers it's good to switch and use a sponge every now and then to avoid breakouts caused by the oil transfer from your fingers. A third option is to use a foundation brush. Celebrity makeup artist Bobbi Brown reccomends this method for a more polished look because it gives a heavier velvety finish since your literally painting on your foundation.

Which comes first, the foundation or concealer?
Answer: Foundation. Your foundation is your base for everything (aside from primer). So after applying it you'll be able to then see if you actually need concealer or not.

Note: If you don't need the full-coverage effect of a foundation, opt for a tinted moisturizer. This is basically a moisturizer that contains some pigment and SPF, for a more sheer coverage. You can either buy a tinted mositurizer or make your own by mixing equal parts foundation and facial moisturizer together.

Now that you've applied your foundation and have your flawless face you're ready to move on to the rest of your makeup application.
Note: After finishing my foundation application, I like to take a large fluffy brush and dust a light layer of translucent powder or mineral skin finish to my face to set my foundation.
Here's to gorgeous faces and an awesome weekend!!
XOXO,
J.

P.S. I can't believe in 2 months I will have been married for 4 years. OMG. Just a little Bonus Jonas, FYI for ya.